CEOs, Take Note: Tinder Just Made a Major Step Toward Closing the Pay Gap


If Bumble’s recent move to ban gun photos is any indication, dating apps are keen on using their platforms to support political and social causes they care about. Take Tinder, for example. The popular dating app is taking its activism one step further, commissioning a top-tier global consulting firm to conduct an assessment of its compensation structure in honor of International Women’s Day.

It then plans to publish the findings, resolve any wage discrepancy issues the company unearths, and “take all necessary steps to promote an equitable compensation program for all employees in 2018,” reads a press release. Additionally, the California-based company plans to donate up to $100,000 to UN Women, an organization dedicated to gender equality and the empowerment of women. Each tweet using the hashtag #TinderForEqualPay will add $50 to that pot.

“This International Women’s Day, we wanted to tackle an issue that is facing all women around the world today: the wage gap,” said Rosette Pambakian, head of brand at Tinder. “Tackling the wage gap really needs to start with our own organization, and as a leader in our space, we want to lead by example.” While its course of action is certainly an International Women’s Day initiative we can all get behind, it also serves as a template for other companies who have failed to close, identify, or even acknowledge the gender wage gap.

What’s most impressive is the decision to publish the findings, no matter how egregious its individual company pay gap may be. Study after study has shown that committing to pay transparency is one way we can erode the stigma surrounding salary information and by extension close the wage gap over time. Doing so helps to “empower women and racial and ethnic minority workers to speak out against unfair pay practices,” writes The New York Times. “In many public sector settings, wage gaps between men and women tend to be lower because there is more pay transparency.” 

To participate in Tinder’s International Women’s Day initiative, tweet #TinderForEqualPay and tag @tinder in the tweet, and the company will donate $50 to UN Women on your behalf. 

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